The West Michigan radio community and countless listeners are mourning the sudden passing of Reese Rickards, the legendary co-host of the “Neal and Reese in the Morning” show on B-93 (WBCT-FM) in Grand Rapids. Reese died on the morning of Tuesday, February 24, 2026, following a sudden illness, with his beloved wife Kim by his side.
He was 62 years old. For more than 20 years Reese and his broadcasting partner Neal Dionne entertained and informed country music fans across West Michigan, launching and shaping B-93 into one of the region’s most successful stations through their natural chemistry, sharp humor, and authentic connection with listeners.
Reese Rickards joined B-93 in the early 2000s and quickly became a morning-drive staple alongside Neal. Their show blended classic country music, local news, listener interaction, and light-hearted banter that resonated with generations of West Michigan families. Reese’s warm voice, quick wit, and genuine interest in callers made the program feel like a daily visit with trusted friends.
Together they set the tone for the station’s identity—fun, approachable, and deeply rooted in community—and helped B-93 consistently rank among the top-rated stations in the market. Their on-air partnership was built on mutual respect, shared laughter, and a commitment to making listeners feel seen and valued every morning.
Beyond the microphone Reese was a mentor, leader, and tireless community advocate within the station. He played a key role in major B-93 initiatives, including the annual Birthday Bash concerts that drew thousands and the long-running Roofsit for Kids campaigns that raised significant funds for local children’s charities.
His coworkers recall him as generous with his time and expertise, always willing to provide guidance, support, and camaraderie to new employees and talent. Reese’s impact went well beyond ratings; via his personal participation in civic and humanitarian endeavors, he enhanced the station’s relationships with West Michigan and contributed to the development of a healthy, cooperative culture.
The B-93 team and the broader Grand Rapids radio community have expressed profound sorrow and gratitude for Reese’s contributions. Tributes from current and former colleagues, listeners, and community partners highlight his authenticity, his humor, and the way he made everyone feel like part of the B-93 family. His absence is already felt deeply in the morning lineup and across the airwaves he helped define for more than two decades.
